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The town of Natividad was founded on March 7, 1902.  

The first inhabitants of the town came from the neighboring towns of Pangasinan and from other neighboring provinces like La Union, the Ilocos Provinces and Abra which explains why Ilocano is the main dialect of the townspeople.

LAND AREA                               :    17,602 hectares
POPULATION                            :    23,579
NO. OF BARANGAYS              :    18
CLASSIFICATION                    :    4th class
FIESTA                                         :    April 24-25
PRODUCTS/INDUSTRIES     :    agricultural, livestock and poultry, rice mills, hollow blocks manufacturing,
furniture making, mineral water production    
POINTS OF INTEREST            :    Burayoc Waterfalls
Pila Freshwater Resort
Viray Watershed
Forest Park