Lingayen, Pangasinan – The National Irrigation Administration (NIA), its development and operation partners and several regional line agencies of the national government, underwent a one-day communication advocacy network training on March 8 at the Capitol Resort Hotel, here.
NIA Region – 1 Irrigation Manager John Celeste bared that the Seminar on Effective Public Relations (PR) and Media Relations (MD) for Civil Servants seeks to strengthen the agency’s public relations and media relations capabilities to effectively cascade NIA updates and concerns to the public.
“By nurturing and maintaining a communication network where our stakeholders participate, we will have a better chance to uphold win-win solutions on irrigation management and agricultural concerns for the benefit of our farmers,” Engr. Celeste said.
Citing the various programs and projects set to be implemented by NIA, Celeste pointed out that PR and MR are necessary in shaping a good public perception of the agency.
Meanwhile, Provincial Information Officer Orpheus Velasco, on behalf of Governor Amado I. Espino, III, stated that the provincial government gives importance to its communication arm, maximizing it as an avenue to inform and engage Pangasinenses on the programs and projects of the provincial government.
Velasco said that the aggressive communication advocacy network of the provincial administration continues to gain strength utilizing the advantage of social media, particularly the official facebook page of the province (facebook.com/Pangasinan.gov.ph) which has the largest number of followers and likers compared with the official facebook pages of other local government units in the country.
Lecture-workshops during the training include: Public/Media Relations and Social Media Management by Velasco, News Writing/Reporting by Mark Gerry Oblanca and Photojournalism by Meinardo Sadim. /MGNO